Advertise With Us
Sunday, 14 September 2008 13:41
Turlock City News logo
Advertising
Anything & Everything Turlock
Including Your Business
Contact us through Turlock’s only local website or call Turlock owner
www.TurlockCityNews.com David (DJ) Fransen
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209-678-7759
Advertising Concept
TurlockCityNews.com Welcome to Turlock Sign Picture
TurlockCityNews.com Mayor Lazar Inducted small
TurlockCityNews.com’s traffic (your business’ exposure) won’t depend on whether people got their paper, went through their junk mail, listened to the local radio because commuting out of area, wasting time watching tv or even if they do use all those media forms, look at your ads.
TurlockCityNews.com k 9 police officer
TurlockCityNews.com offers your business exposure to potential customers even if it is 6am or midnight and they’re in their pajamas at home.
TurlockCityNews.com Bistro Chamber Ribbon Cutting
TurlockCityNews.com partners with others looking to help make Turlock great!
Turlock City News logo
Contact us through Turlock’s only local website or call Turlock owner
www.TurlockCityNews.com David (DJ) Fransen
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
209-678-7759
Features & Benefits
TurlockCityNews.com Advertising
TurlockCityNews.com has monthly advertising rates that are only a fraction of the cost of traditional advertising. We have an option for all kinds of advertising including banners, announcements, website links, featured articles, sponsorships and more. Your advertising dollars spent will not be limited by print space, time slots or run time here!
TurlockCityNews.com Taylor in pajamas
TurlockCitynews.com is accessible 24 hours a day, 7 days a week. Your potential customers do not have to be in town or even be in the area to still see what they can do or buy when they get the chance. Your potential customers do not have to pay to see your ads you are paying for here!
TurlockCityNews.com DJ Fransen and Abe Rojas at Fair
Turlock City News logo
Contact us through Turlock’s only local website or call Turlock owner
www.TurlockCityNews.com David (DJ) Fransen
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
209-678-7759
Advertising Internet Facts
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$7.5 billion is expected to be spent on local online ads in 2007, according to a Borrell Associates study cited by MediaPost. That is up nearly a third over 2006. – www.emarketer.com
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Gordon Borrell of Borrell Associates said, "We're getting to the point when traditional components, like print pages, can weigh down what should be a fully online buy." - www.emarketer.com
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73% of adults (about 147 million) are internet users. – www.emarketer.com
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42% (about 84 million) of homes in America now have broadband, up from 29% (about 59 million) in January 2005. - www.Pewinternet.org
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Display related advertising grew to generate 32% of internet advertising revenue while search advertising fell slightly. – www.iab.net
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200,000 + unique turlockcitynews.com visitors. Millions of hits a month from turlockcitynews.com viewers.
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Wide age range of participating visitors, 14-84.
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All these facts and figures just go to show that a lot of people are on the internet and that businesses are trying to capture some exposure from all this traffic.
If a business has a website, it is just like having a store front that needs to be found and seen. Even if a business doesn’t have a website or isn’t selling over the internet, it must have an internet presence!
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Turlock City News logo
Contact us through Turlock’s only local website or call Turlock owner
www.TurlockCityNews.com David (DJ) Fransen
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
209-678-7759
Ineffective Media Forms vs. Internet
Newspapers - The most expensive per impression form of advertisement. Space is limited. Small ads are overlooked and big ads are expensive. Newspaper circulation is declining and misses most of a business’ market. Potential customers have to pay to see a business ad. A business’ ad impression is still hit or miss to even the few people who might read the paper as it is only read (maybe) one time and that is it. Potential customers who commute out of the area get a lot of local news and announcements for free on the internet from wherever they might be working.
Radio - A business’ ad is a nuisance during someone’s form of entertainment. Time is limited. Ads are expensive and consistent. Constant campaigns must take place over many different stations and channels to possibly be effective. Despite a great expensive campaign, it is still hit or miss. Potential customers who commute out of the area will never hear or see a business’ ad on this media form.
Billboards - Exposure depends on potential customers going out and driving by it. Billboards are expensive and usually require a long term commitment. Billboards act the same as internet banners to help brand a business but require potential customers to still look a business up later on a different media form, often the internet.
Magazines - There’s a small amount of readers who may view a business’ ad. Ads are expensive and often ad spaces are not very flexible. Ads must be general as they can’t be updated from week to week or even month to month.
Direct Mailings - “Junk mail”, that is what a business’ ad will be. The quality of future customers is lowered along with a business’ image. People expect a discount which adds to the total cost of an advertisement here. There is no reason to give a business’ ad any “shelf life” as there is no useful content to keep these mailings from being thrown out right away.
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