Fair guests turned out in near record numbers for the 2011 Stanislaus County Fair centennial celebration. Over 245,000 Fair guests visited the Stanislaus County Fair during its 10 day run, an increase of nearly 20 percent over last year. The Fair also sold over 40 of the once in a lifetime 100 Year Pass, good for 100 years of Fair admission.
Fair guests turned out in near record numbers for the 2011 Stanislaus County Fair centennial celebration. Over 245,000 Fair guests visited the Stanislaus County Fair during its 10 day run, an increase of nearly 20 percent over last year. The Fair sold over 40 of the once in a lifetime 100 Year Pass, good for 100 years of Fair admission.
The Fair opened on Friday, July 15 and concluded its centennial celebration on Sunday, July 24. In addition to increased attendance, food sales were up nearly 25 percent and carnival revenue almost 35 percent.
The Fair’s Park ‘N Ride service also exceeded Fair officials’ expectations, delivering over 15,600 Fair guests to its historic Arch Gate from free parking lots at CSU Stanislaus and Pitman High School.
“We had an extremely successful year with all our new programs and different exhibits,” said Stanislaus County Fair CEO Chris Borovansky. “With the economy being what it is, we made a concerted effort to present value to the community.”
As part of a successful year filled with many new programs, the Centennial Exhibit was a popular attraction that showcased images from the last 100 years. The Fair’s Wetlands Exhibit was a collaborative effort showcasing recreational outdoor opportunities throughout the region.
“With all the free events included in our admission price, guests couldn’t find better value for their dollar,” said Borovansky.
These efforts included dollar rides on opening night and “Free ‘Til 3” both Sundays. The Fair also offered a valuable coupon book with values redeemable onsite.
“Both Sundays had huge daytime attendance, which is not usually the case,” said Borovansky. “Our vendors really appreciated the risk we took in giving away the gate, it was something that we felt we owed to the community.”
Another highlight of the 2011 Stanislaus County Fair was the back-by-popular demand Rainforest Adventure exhibit, sponsored by Sky Trek Aviation, along with the Rainforest Animal Show, sponsored by Monte Vista Small Animal Hospital. The Budweiser Clydesdales were another feature that drew large crowds for their nightly parade and arena appearances.
“There are so many high quality programs within our Fair,” said Borovansky. “Our job is to reflect and showcase the best the community has to offer, and I think we were successful in achieving our goals. We also want to present a safe and family friendly event, and our success reflected that as well.”
The excitement of nine nights of motorsports and one night of rodeo in the FoodMaxx Arena were also welcomed by Fair guests. Both destruction derbies were sold out events.
All of the 10 free celebrity concerts on the Budweiser Variety Free Stage were very well attended. Big Time Rush drew a huge crowd that had people waiting in line to get seats from as early as 3:30am. Clint Black and Boyz II Men also drew extremely large crowds.
There were also many new grounds acts throughout the Fair, including Jest In Time Circus, magician Shawn Greer, street artist Dana Smith and Dennis Forel the Balloon Man.
Another success of the 2011 Fair was the highly popular and interactive mobile app. With over 5,300 downloads of the app and over 30,000 sessions, Fair guests navigated their way through the app while at the Fair.
Livestock information will be reported once the information is made available.
While Fair officials are still adding up all the dollars that ran through the Fair this year, the economic impact is obviously positive.
“The fair always has a positive economic impact during the fair run,” said Adrenna Alkhas, spokesperson for the Stanislaus County Fair. “We do bring in traffic to Stanislaus County and are a good source for the economic engine.”
“The majority of our contracted employees stay at hotels in Turlock and if all booked then they stay in Modesto… they also not only eat at the Fair but at surrounding restaurants.”
Fair staff increases from 12 year-round employees to a team of over 375 during run of the Fair.
The mission of the Stanislaus County Fair is to provide a family and community oriented experience promoting agriculture, entertainment and technology.