Two months and one meeting later, a new name for the Westside Industrial Specific Plan (WISP) area was presented to the Planning Commission at their September 1, 2011, meeting.
Turlock Mayor John Lazar said at a January 11, 2011, Council Meeting, “I just don’t think the WISP is sexy enough for 2011.”
Mayor Lazar suggested referring to the Turlock Planning Commission that they come up with a new name for the WISP.
“I’d rather call it the Turlock Business Park or something like that,” stated Mayor Lazar.
City Staff recommended the formation of a business advisory committee to advise the Planning Commission on the renaming, which would include Planning Commissioner Nick Hackler.
The business advisory committee met once and agreed to recommend Turlock Regional Industrial Park as the new name for the industrial area of Turlock.
Several names were considered including West Coast Industrial Park, Westside Business Park, Turlock West Industrial Park and Turlock Gateway Park. However, according to Commissioner Hackler, the general consensus of the group was to go with Turlock Regional Industrial Park.
Debbie Whitmore, Deputy Director of Development Services, agreed and said, “There was only one person that spoke in opposition to the name due to the fact that there is already a Tuolumne Regional Industrial Park that would have the same acronym as Turlock."
Bill Bassett, CEO of the Stanislaus Economic Development and Workforce Alliance, was part of the advisory committee and recommended always using the name in full and avoid using the acronym.
The Planning Commission unanimously approved renaming Turlock’s industrial area as Turlock Regional Industrial Park.
Marketing material will need to be updated by the Economic Development department to continue efforts to recruit businesses to the area. Current packets include: parcel maps, area overview, step by step permitting process, and a request for development fee estimate. A few of the many benefits to the area include:
– A large portion of the area has already been annexed into the city and Environmental Impact Reports have been completed.
– Many of the sites are shovel ready.
– Many of the sites are located within the Stanislaus Enterprise Zone which provides generous tax credits, incentives and deductions.
– The area is centrally located in the heart of the Central Valley just a short distance from a number of major transportation corridors.
– The Redevelopment Agency has provided substantial financial commitments for the expansion of water and sewer to the area.
Businesses that have already located to the area include US Cold Storage and Peninsula Plastics Recycling.