Dollar Tree, a Fortune 500 company, will be opening its second store in Turlock next to Village Fresh Market on Saturday. Dollar Tree is North America’s leading operator of discount variety stores selling everything for $1 or less.
“Dollar Tree continues to grow,” said Chelle Davis, Dollar Tree spokesperson. “We are proud to be part of the Turlock community and are looking forward to our March 2012 Grand Opening.”
The 9,500 square foot store will be located at 2094 E Canal Dr., in the Village Corner Center. A Dollar Tree store of this size typically employs 10 to 12 associates, according to Davis.
Dollar Tree stores are open seven days a week and offer a vast selection of national and private label products including seasonal items, party goods featuring gift wrap and bags for all occasions; health and beauty products; housewares such as stemware, plates and kitchen linens; food and snacks; household cleaners; and specialty areas such as the Create-a-Gift Basket section and Teachers’ Corner. All items are only $1 or less.
Village Fresh Market, owned by Jim Pallios (who also owns the Village Corner Center), actually downsized to make room in the center for Dollar Tree. So does Dollar Tree “fit” into the only Turlock shopping center east of Main Street?
“We believe it’s an excellent fit for the center, kind of going back in time; bringing more retail into the shopping center and into the neighborhood… if you remember when there used to be Richland Market (now Village Fresh Market), Penguin Ice Cream, and Sprouse-Reitz,” said Don Gonsalves, spokesperson for Village Corner Properties and someone who has worked for the Pallios family since 1970.
Gonsalves believes that the Dollar Tree store located on the east side of Turlock will serve the surrounding neighborhoods well, as Dollar Tree offers so many items that appeal to such a wide range of people.
With the center’s addition of Dollar Tree, Village Fresh Market was also able to downsize and fulfill the need of a more focused grocery store while Dollar Tree will offer other household goods.
“To make room for Dollar Tree, Jim has shrunk down the grocery store to the original Richland Market size,” said Gonsalves. “The difference is now he’s gone in the direction, which he’s been working on for several months, of providing more natural, organic, and gluten free products. The store includes an old fashioned butcher in the meat department and fresh produce.”
“It’s going to really make a well-rounded center; everyone feels that the two stores will complement each other.”
Village Corner Center now includes business such as Dollar Tree, Village Fresh Market, Lulu’s Ice Cream Parlor & Treatery, Backstage Academy of Dance, Canal Barber Shop, Starbucks, and more.