Turlock City News

Turlock City News

Revised Days Inn Highway Sign on Planning Commission Agenda


Two months ago, Turlock Planning Commissioners sent developers back to the drawing board to revise a planned, massive highway sign.

On Thursday, Planning Commissioners will consider approving a smaller sign for the site, near where West Main Street crosses Highway 99.

Each of the two new options proposed by developers are significantly smaller than original proposals. The 85-foot tall, 24-foot wide signs would have between 1,000 and 1,200 square feet of advertising space, far less than the 2,638 square foot sign developers first proposed.

The new proposals are roughly on par with signs at Monte Vista Crossings – all 85 feet tall, featuring 984 to 1,104 square feet of advertising space.

Any new sign would replace an existing 10 foot by 15 foot pole sign for Days Inn, which has become dilapidated and no longer meets Turlock's sign standards. Days Inn's owners cannot afford a new sign on their own, and partnered with developers of the in-progress shopping center at 1300 W. Main St. on the development.

That shopping center's developers, New Urban Communities Partners, will pay for much of the sign's construction costs, in hopes of attracting marquee anchor stores with prominent freeway advertising.

On Thursday, the Turlock Planning Commission is also expected to:
• Hold a workshop on potential changes to Turlock Municipal Code regarding accessory structures.
• Conduct an oath of office for newly appointed alternate planning commissioners.
• Hear staff updates on the settlement of a lawsuit which challenged Turlock's General Plan, a planned Taylor Road widening, and upcoming permitting fee changes.

The Turlock Planning Commission will meet at 6 p.m. Thursday in the Yosemite Room of Turlock City Hall, 156 S. Broadway.

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