• NEWS
    • Investigative News
    • Crime
    • Politics
    • Coronavirus Live Updates
    • Archive
  • LIFE & SOCIAL
    • Lost Pet
    • Obituaries
    • Public Listings
  • ENTERTAINMENT
  • FORUM
  • BUSINESS DIRECTORY
  • ADVERTISE
    • Advertising Options
  • ABOUT US
    • Contact Us
  • ACCOUNT
    • Subscriptions
    • Membership Plans
    • My Profile
    • Log In
Tuesday, April 20, 2021
Subscribe
No Result
View All Result
TurlockCityNews.com
COVID-19 News Updates
  • NEWS
    • Investigative News
    • Crime
    • Politics
    • Coronavirus Live Updates
    • Archive
  • LIFE & SOCIAL
    • Lost Pet
    • Obituaries
    • Public Listings
  • ENTERTAINMENT
  • FORUM
  • BUSINESS DIRECTORY
  • ADVERTISE
    • Advertising Options
  • ABOUT US
    • Contact Us
  • ACCOUNT
    • Subscriptions
    • Membership Plans
    • My Profile
    • Log In
No Result
View All Result
TurlockCityNews.com
No Result
View All Result
Home News

Smaller Highway Sign Approved by Planning Commission

by TCN Staff - info@turlockcitynews.com
May 7, 2013
in News
0 0
0
Share on FacebookShare on Twitter

After months of Turlock Planning Commission review, a new highway sign was approved for the Days Inn on West Main Street Thursday, much smaller than developers had initially sought.

The approved sign is 85 feet tall, 24 feet wide, and comprises 1,000 square feet of advertising space. The sign is essentially the same size as Monte Vista Crossings' existing signs, and on par with other freeway signs.

The sign is 14 feet narrower than developers initially proposed on March 7 – a 38-foot wide sign, with 2,638 square-feet of advertising space for nine businesses. The approved design was the smallest of five options floated by developers, for a sign which they say has the potential to revitalize the neighboring commercial areas.

ADVERTISEMENT

“This is part of a redevelopment of a larger area that we're trying to achieve here,” said Reed Onate, New Urban Communities Partners vice president.

The sign will replace an existing 10 foot by 15 foot pole sign for Days Inn, which does not meet Turlock's sign standards. The new sign will be funded by the Days Inn owners and NUCP, which hopes to use the sign to attract tenants to its under-development shopping center at 1300 W. Main St.

NUCP advocated for a larger sign throughout the approval process. On Thursday, the developers sought a 1,200 square-foot sign, with six 10-foot by 10-foot advertising panels on each side. The approved sign instead replaced the two lowest advertising panels on each side with 10-foot by 5-foot panels.

Onate said the larger panels, in addition to helping pay for the sign, would be more safely seen by highway drivers.

Highway 99 has a slight elevation change at that point, which could impact visibility, he said. And the shopping center will likely draw smaller brands with less-recognizable logos; a draft of the sign includes logos for Family Dollar and Mi Pueblo Food Center.

Some Planning Commissioners agreed with Onate's points.

“If the intent is to bring someone off the freeway to go down to the new shopping center, then I think it should have a visual (impact),” said Planning Commissioner Elvis Dias.

But other Planning Commissioners disagreed, noting that the advertising panels would be larger on the West Main Street sign than on other existing highway signs, which pack more tenants into the same square footage.

“When I look at some of these other signs … I don't have issues discerning who the tenants are,” Planning Commissioner Soraya Fregosi said. “I do understand what you're saying however.”

A motion to approve the smaller sign initially failed, as half of the Planning Commission preferred a “Welcome to Turlock” text banner included in the initial, larger design. When the size of the sign shrunk, the “Welcome to” was removed for lack of space, leaving just “Turlock.”

A second attempt at the motion, adding in a request that developers add the “Welcome to” text if feasible, passed unanimously.

Adding the text will bring additional costs for NUCP, though they will reap fewer rewards from the sign than initially hoped for.

“It would be additional costs,” Onate said. “We're trying to recoup those costs through the rent of those spaces.”

Two of the larger advertising panels will likely feature Days Inn and Comfort Inn and Suites. The other four will be used to entice tenants to the 1300 W. Main St. development, or be rented to other nearby businesses.

The Planning Commission action will also allow the Days Inn to repair and resurface a small existing sign on West Main Street.

The sign, permitted in 1977, is located in an access easement, and the property owner has not responded to the City of Turlock after numerous attempts to discuss the sign. The repair and resurfacing can proceed without the property owner's approval, following a 15 notification period.

Should the sign not be repairable, Days Inn will install a new, 3-foot tall monument sign. That development would require express approval from the property owner.

Tags: BusinessCityCommissionFreewayHighwayPlanningsign
Previous Post

Turlock Police Chief on Medical Leave

Next Post

Bocce Ball Court Project Called Off, Parks & Recreation Commission Meeting Agenda

Next Post
David Fransen

Bocce Ball Court Project Called Off, Parks & Recreation Commission Meeting Agenda

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Comments

  • 안전카지노 on Kaepernick Loses in Semifinals of Madden Cover Vote
  • koi cbd zen on THS Class of 2014 Looks to Build On Experiences
  • Lamadrid on Subject Found in Shoplifter’s Vehicle with Meth, Both Arrested
  • film on Harder Campaign Denies Alleged Slander Against Howze, But There’s a Recording

LEARN MORE

Terms of Service

Privacy Policy

About Us

ADVERTISING

Advertising Options

Place Obituary

Place Lost Pet

TAKE US WITH YOU

Subscribe

Community Forum

More Coming Soon …

© 2021 TurlockCityNews.com | Anything & Everything Turlock

No Result
View All Result
  • Subscribe
    • Subscriptions
    • Advertise with Us
  • Login
  • Home
  • News
    • Coronavirus Live Updates
  • Life & Social
  • Crime
  • Around Turlock
  • Events & Entertainment
  • Obituaries
  • Lost Pet
  • Job Watch
  • Campus News
  • Local Vocals
  • Investigative News

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In