Outlet Mall Headed to Turlock?


Could Turlock soon be home to an outlet mall on par with that in Gilroy, attracting shoppers from across the Central Valley?

It could, if the Turlock Mayor's Economic Development Task Force has its way.

The idea of enticing an outlet mall to come to Turlock is just one of the many ideas to arise from the Task Force, which has been meeting since October.

“The idea of an outlet mall is intriguing,” said Richard Mowery, a local lawyer who serves on the task force. “… I think it's a good idea, and I think it's worth exploring.”

It may not be easy to attract an outlet mall to Turlock though, according to Task Force Vice-Chair and Planning Commission Chairman Mike Brem. Brem sat on the Gilroy Planning Commission when that city approved development of its outlet mall.

“They come to you,” Brem said. “You didn't necessarily go to them.”

Outlet malls choose a location for many reasons, ranging from demographics to economics – and even the proximity of other nearby stores. For example, the existence a Macy's store in Modesto may preclude Turlock from having a Macy's outlet store.

Regardless, it's an idea worth pursuing, members of the Business Attraction subcommittee said. A Turlock outlet mall could attract shoppers from Fresno to Stockton.

That subcommittee also suggested that Turlock pursue more dairy processing companies, building on the area's existing strength in dairies.

And to better strategize in the future, the Task Force is planning a survey of existing Turlock businesses. By knowing what Turlock's doing right and wrong, the city can plan to fix problems while lauding successes.

“That helps you attract more businesses as well,” Mowery said.

The city conducted an informal survey of sorts in December, just prior to Christmas. Staff met with retailers and asked about their experiences in Turlock.

“Most of it was very, very positive,” said Turlock Assistant to the City Manager for Economic Development and Housing Maryn Pitt.

The Task Force will continue to work on these issues and others for the year to come. Some group members are working on a list of companies to try to recruit to Turlock, while others are reviewing the city's plan for marketing itself – potentially turning online to lure more businesses.

Whatever the results of the Economic Development Task Force are, the group isn't looking to sacrifice the city's small town charm in search of new businesses.

“Turlock should be a great city to work, live, and also entertain,” said Gökçe Soydemir, a Task Force member and the Foster Farms Professor of Businesses Economics at California State University, Stanislaus.

Comments 9

  1. Diana says:

    That would be great

  2. Jeremy Gee says:

    How about putting stronger business minds in seat. Any commercial development such as Westfield is going to check local politics. How many meetings and revamped designs (on company’s dime) did one silly hwy99 sign take ? ALL decisions like that are watched with major development. Also why would anyone from Stockton travel 45 min when Tracy had them in their back yard?

  3. Mona says:

    I feel like this could be a great idea! Can’t wait!

  4. Gerardo says:

    It would be a great idea to have some kind of outlet mall here. I love the new outlet mall over in Livermore, but hate the drive. Hopefully this happens and attracts people to Turlock rather than driving to the bay!

  5. Mark H says:

    I gave $$$ to Amy Bublak to do my bidding. Nothing is wrong with Robocalls. Or should I say Miltocalls.

  6. Ryan says:

    In this day and age that all this technology going on around us it is really importand to have this outlet mall built here in Turlock. We always brag about this town but lets face this town its behind from other cities of its size including Folsom, Rancho Cordova, Livermore and Pleasanton!!!

  7. Ryan2 says:

    Has anyone ever checke what they are paying in taxes at those outlet stores in tracy or livermore? a lot higher then you would think!

  8. Get Serious says:

    I’m sure Matt Swanson is trying to make it happen, since he has bought property in downtown Turlock, he thinks he can do what he wants now that he’s bribed the city manager and council to name a park after him. First, the Laurie guy, than Sarah Palin, why doesn’t Swanson speak for himself, what is he trying to do next? Oh I forgot stop the healthy food van which will compete against his rentals. Pathetic.

  9. Where is the REAL news says:

    Who is covering the TID meeting right now? We have no water, and the county board is allowing anyone and everyone to get a pump permit for a deeper well. Frantz and Fernandes waste TID ratepayer money by going to Australia, what is that about. Once again, the Santos/Macedo smear crew are at work. Send DJ to North Dakota with Shirvani.

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