It's a little late for New Year's, and a little early for spring cleaning.
But it's out with the old and in with the new here at TurlockCityNews.com, as we introduce a new website that builds upon what was already Turlock's best online news source.
The new TurlockCityNews.com isn't a complete overhaul of the website you've grown to know and love since January 2013. Instead, think of the new TurlockCityNews.com as a refinement of our past design. A visual expression of TurlockCityNews.com's continuing commitment to improve every day, and to never settle.
The most notable change is, of course, our snazzy new logo. Note the attention-grabbing red dot, which will become a trademark of TurlockCityNews.com's branding. And don't miss the clever speech bubble around the “City” – we're interested in what the city has to say.
To be honest, our previous logo was always intended as something of a placeholder. We could never decide on a direction to evolve our masthead. But Jimmy Lesondak, a graphic designer with Pressert Marketing, came through with this absolutely phenomenal logo that thrilled the entire TurlockCityNews.com team.
The rest of the redesign flowed naturally out of that logo. The site was recolored to mesh with our new logo, and the photographs which dominate our front page now feature rounded edges – echoing the dot.
Some formatting was improved as well, such as a reconfigured top navigation bar featuring easy links to our obituaries, local music coverage, and most recent comments. The new sections were added due to reader demand – and since our old website was introduced. That top navigation bar also includes easy-to-access links to our Instagram, Facebook, and Twitter accounts, as well as our RSS feed.
And our social media presence has been better integrated into the site too, with a nifty view of our Instagram feed at the bottom of every TurlockCityNews.com page. Our live Twitter feed remains on our home page, as does our Facebook feed.
As always, the new TurlockCityNews.com continues to put our readers front and center. The most recent reader comments can be seen in the right side bar, as can the stories our readers have made the most popular.
The entire website was designed by Lesondak and the Pressert Marketing crew, we should say. TurlockCityNews.com is pleased to work closely with Pressert Marketing throughout our day-to-day operations; Pressert leads TurlockCityNews.com's business strategy, analytics, and advertising. Without Pressert Marketing, we wouldn't be where we are today.
TurlockCityNews.com now has a number of advertising plans and rates available to the public, strategical designed and managed by Pressert Marketing. Anyone interested in advertising with TurlockCityNews.com should contact Christopher Machado, at email@example.com.
Though we're all quite pleased with this new redesign, it is just another step in our continuing evolution as Turlock's No. 1 news source. We have even more exciting news in the pipeline, and we can't wait to tell you about it in the months and weeks to come.