2014 Pitman High School graduate and passionate employee of the KFC at 2705 Monte Vista Ave., Brandon Ureno, 18, will be prominently included in a national KFC television commercial and online advertising campaign set to launch in August.
The Turlock teen has only worked there four months and yet his love for the job and his enthusiasm was so evident that through a competitive selection process the well-spoken young man was picked to appear in an national television and online advertising campaign by the nation’s largest chicken restaurant.
Ureno, a Communication Studies major at Cosumnes River College in Sacramento, traveled to Chicago July 21 to July 24 to attend filming for the commercial.
The well-spoken young man said KFC is launching a new ad campaign focusing on KFC quality and heritage. KFC will not use actors, but real employees to illustrate and speak about the KFC product and the tradition of superior preparation and care first adopted by the immortal Harland Colonel Sanders.
Ureno was one of just four employees nationwide selected for the TV commercial and he said his role included many background shots. However, for the web campaign he will be a featured employee.
“It was a great experience,” said Ureno. “I met with corporate people and they sat down with me and asked me about the KFC experience and how it can be improved. They really wanted to know my suggestions.”
Ureno said he loves KFC chicken and regularly consumes varying quantities of delicious breaded chicken strips. Ureno also noted that each of the four KFC employees chosen for the campaign, all of whom are from different areas of the United States, recommended the menu items from KFC, including the chicken salad and chicken wrap.
“I love them because I know exactly what the food is and how much preparation goes into them,” said Ureno. “KFC is not a fast food place, we are a restaurant. When customers visit KFC they are given a plate with knives, forks, side dishes, bread and a desert with their chicken. We spend the most time preparing our food and yes it is more expensive and you may have to wait longer than other places but we have better quality and the food is safe and it is quality food.”