The Turlock Planning Commission will meet Thursday to provide an update on the minor discretionary permit approved for the new McDonald’s, signage sizes for three stores in Monte Vista Plaza, the construction and operation of a new Verizon Wireless cell tower, and other staff updates.
City of Turlock Senior Planner Rose Stillo will give a staff update on minor discretionary permit 2014-12, the new McDonald’s approved for construction at 300 and 311 S. Golden State Blvd. and 250 E. Marshall St. The McDonald’s was approved June 19 at a staff level due to the location being a commercial zoning district. Since then the Turlock City Council approved a $413,106.20 reimbursement to the company for public improvements to the surrounding area.
Thursday, the Commission will also look at Coast Sign Incorporated’s proposal on behalf of the property owner to allow an increase in the height of wall signs for three freestanding commercial buildings designated “Minor” and “Shop” tenants within the Monte Vista Plaza at 2200 to 2390 W. Monte Vista Ave.
Currently, the Master Sign Program for Monte Vista Plaza tenants allows the largest or “Anchor” tenants to have a wall sign up to 36 inches high and a logo up to 48 inches high. “Minor” tenants, the next largest category, can have a wall sign up to 24 inches high, with a logo up to 36 inches high. The smallest tenants, “Shop” tenants, can have a wall sign up to 18 inches high and no logo is permitted.
Subsequently, the maximum allowable width of a wall sign is 80 percent of the tenant footage. These measurements are smaller than other comparable Turlock shopping centers such as Summerfaire at 1500 Fulkerth Rd. and stores signs such as Pop-N-Cork’s at 3801 Crowell Rd.
Coast Sign Inc. is asking for the City to exempt the three buildings from the Master Sign Program. Thursday, the Planning Commission will decide whether to allow the exemption and whether the current Master Sign Program for Monte Vista Plaza’s Minor and Shop tenants will be amended to allow signs 30” high and logos 30” high.
Proposal of a new Verizon Wireless cell tower at 230 Industrial Rowe will also come in front of the Commission. The City has made an environmental determination that the project complies with the City’s requirements for wireless communication facilities and does not appear that it would create any significant environmental impacts.
Other staff updates will include Stillo talking about the City’s zoning ordinance, Turlock Associate Planner Katie Quintero discussing the Morgan Ranch Master Plan, and Director of Development Services and City Engineer Mike Pitcock delivering a Capital Project update.
The Planning Commission will meet Aug. 7 at 6 p.m. in the Yosemite Community Room of Turlock City Hall, at 156 S. Broadway.