Supporters of Mike Brem, candidate for Mayor, recently sent out mailers questioning the experience and accomplishments of opponent Gary Soiseth.
The mailer (shown below) raised a series of issues, calling Soiseth’s qualifications into question. The mailer started with, “Who’s Better Qualified to Be Turlock’s Next Mayor? Experience matters. That’s why this year’s election is critical for Turlock. Here’s how your mayoral candidates compare…”
A professional photo of Brem next to a personal photo of Soiseth from his time working in Afghanistan.
Brem, age 59, touted 40 years of business experience in the private sector, while stating Soiseth, age 30, as having “none.”
Brem also stated being registered to vote in Turlock for more than 20 years, and compared it with Soiseth as being registered to vote in Turlock “less than a year.”
The mailer continues, stating an array of community experience including being chairman of the Turlock Planning Commission, sitting on the Turlock Economic Development Task Force, and being president of the Turlock Rotary Club, while stating his opponent as having “none.” Brem was recognized as being previously named Business Leader of the Year, and Agriculture Leader of the Year, while recognizing Soiseth with “none.”
Brem made no comment to TurlockCityNews.com regarding the mailers, only stating that he did not send them. The mailers were sent by the North Valley Labor Federation at the total cost of $4,138, according to a 496 Independent Expenditure Report filed with the City of Turlock.
Soiseth took to social media to respond to the mailer and edited the mailers with commentary.
“Below is a very misleading mailer from the supporters of my opponent. Whether you received one in your mailbox or not, I wanted to take the time to clarify a few quick facts. I also want to restate my commitment to running a clean, positive, issues-based campaign for a stronger Turlock!” stated Soiseth.
He explained his personal commitment to running a clean, positive, and issues-based campaign and wrote, “Experience matters. Facts matter. Integrity matters!”
Soiseth responded to the attacks, with specific examples where Brem stated he lacked.
Among the responses, Soiseth stated his ownership of Soiseth Farms, his position of Director of Economic Growth in Southern Afghanistan, lifelong Turlock residency, founding and presidency of a Teen Advisory Council Program in Turlock, volunteering with Westside Ministries, and a series of awards; included were those from the U.S. Army, USDA, and Department of State.