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Norwegian e-commerce pushes "climate receipt" to reveal consumer carbon emissions, effectively increasing sales of low-carbon products

Oda, a Norwegian grocery e-commerce company, added carbon emission information of products to customers’ receipts. As a result, sales of high-carbon emission products dropped significantly.

Climate receipts from customer requests

Oda said the receipts gave customers an idea of ​​how carbon-intensive their purchases were, leading to fewer orders for red meat and other carbon-intensive products.

Different from the common promotional activities of e-commerce, Oda does not provide discounts for buying more and getting more free, so as to avoid unnecessary increase in consumption, and ships in reusable cartons instead of plastic bags.

Louise Fuchs, Sustainability Director at Oda, said: "Our customers reported that it was difficult for consumers to recognize whether a product was 'climate friendly'. We also felt that we should find a way to solve this problem, so we started looking for simple, but able A way to communicate the carbon footprint of a product to consumers."

"We don't want to tell customers what to buy and what not to buy. The climate receipt is actually a request from customers."

Sales of meat substitutes and vegetables soar

Oda and Cicero, the Norwegian climate research institute, classify products according to high, medium and low carbon emissions. Starting from January (2021) to tell customers about the carbon footprint of shopping.

"This approach has received positive feedback from many customers. It has led to faster growth in sales of plant-based products. Now, one out of every five burgers sold is a plant-based burger, and the overall popularity of plant-based meals has grown accordingly. Fox said, "Lentil soup, which was not popular before last year, jumped into our top ten sales last year."

“Our customers are buying 50% more fruit and vegetables than the average consumer, and with the introduction of climate receipts, sales of meat alternatives are up 80% year-over-year.”

Fox said Oda was the first store in Norway to offer climate receipts. “One year after we implemented it, it’s great to hear that several grocery stores have followed suit. Hopefully, more and more businesses will join the ranks of climate receipts in the future.”

Website: https://techtuba.com/

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